And then the deal is kept up to date
When the conversation moves, Frida suggests moving the deal to the next stage. If the customer goes quiet, a follow-up draft is ready. Both wait for you: you approve, edit or decline.
From email to deal — without typing anything
Frida reads your Outlook email, finds the sales that are under way and keeps them up to date by itself. When it is not sure, it asks you. Here is what happens under the hood — and why you can trust it.
Built for Outlook and Microsoft 365. Frida suggests, you decide — and it never sends anything by itself.
Your inbox
- Henrik MøllerNew requestCould you quote for a new roof?
- Trade NewsNewsletter · Sorted outThis week’s news for you
- Lone KragReply in a threadRe: Quote for the carport
- YouYour own emailGood talking to you — here is our proposal
Frida
Your deal boardContact
New roofHenrik MøllerSuggestion
KitchenYour own emailSuggestion
Negotiation
CarportLone KragEmail linked
Agreement
BathroomDKK 86,500
One email’s journey
From the moment an email arrives until your deal is up to date
Every email takes the same route. Most stop early because they are not about a sale. The rest end in one of three places — and none of them is a guess.
An email arrives
Incoming, or sent from your own Outlook mailbox.
Noise is sorted out
Newsletters, automated notifications and internal mail.
Stops hereIs it about a sale?
Frida reads what the email actually asks for — not just the subject line.
NoNothing is createdYesDoes it belong to a deal you already have?
Or is it something new? That is settled separately.
- Yes, clearly
Linked to the right deal
The email goes into the deal’s history, where you can see it.
- No, it is new
A new deal is suggested
You create it with one tap — or say it is not a sale.
- Not sure
Frida asks you
One short question, one tap, and it is settled.
The first time you connect Outlook, Frida builds the board from the conversations you already have. After that, new deals arrive as suggestions — unless you have chosen to have them created directly.
Two different questions
Finding a deal is one thing. Knowing which one is another.
Many systems put everything from the same customer in one place. That breaks the day a customer has three things going at once: three projects become one muddled deal, and you lose sight of each of them.
So Frida asks two questions separately. First: is this email about a sale? Then: which deal does it belong to? When a customer has several things going, each email lands on the deal it is about.
Frida works out for itself what sets your deals apart, whatever your industry. There is nothing to configure.
Grouped by customer name
Three projects, one muddled deal
Kept apart by Frida
Shared by all threeWhat is distinctive about each deal
Each email lands on its own deal
When Frida is not sure
It does not guess. It asks.
When Frida is not sure where an email belongs, it does not link the email to anything. It asks you one short question — in the place where you already approve things.
- One tap answers: yes, no, or which deal.
- A no is remembered. Frida does not ask the same thing again.
- Nothing important happens out of sight: what Frida does by itself is visible on the deal, and the rest waits for your yes.
Does this email belong to this deal?
Which deal does the email belong to?
Is this a new sale?
Careful by design
Built so you can trust it
A deal board is only worth something if you can trust it. So Frida would rather hold back and ask than guess.
You decide
Stage changes and follow-up drafts wait for your yes, and a suggested new deal can be rejected with one tap.
Your own email counts
When you write to a possible customer yourself, that is a beginning too. A deal can start with the email you send.
Silence is not a no
When a customer goes quiet, Frida does not write the deal off. It prepares a follow-up draft, and you decide whether it is sent.
On top of your deals
What builds on it
When the deals are right, everything else can lean on them.
Follow-ups that wait for you
If a customer goes quiet after a quote, Frida writes a follow-up draft in your voice. You read, edit and send it yourself.
See Living Follow-upsYour deals in your own AI assistant
Connect Frida to Claude or ChatGPT and ask about pipeline, follow-ups and customer meetings where you already work.
How to connectContracts from SharePoint
Connect a folder in SharePoint or OneDrive. Frida suggests which deal each contract belongs to, and you approve. Read-only access. Included in Personal and Pro.
See how it worksDeal updates by email
If you want it, you get a short email on weekdays when there are important changes or something needs your decision. If there is no news, there is no email.
See it on your own email
Connect Outlook and let Frida build your first deal board from the conversations you already have. You can correct anything along the way.
Names, emails and deals are examples.